hi,i'mldf
I build small, human software for the parts of life the internet forgot — and help a few good teams do the same.
A decade at the edges of crypto, social, gaming, and commerce made me an odd shape: the person you hand something nebulous and get back something real. These days I'm mostly building my own.
the idea
Most software is built for the platform. I care about the opposite: small, opinionated tools built for the messy, specific, human parts of a life.
I think the next version of the internet hands that back to the person it belongs to, and I'd like to spend my time helping build it.
what i'm building
better together
bettertogether.technology ↗A studio of two, building the tools we wish existed. The thesis: most software treats you as one user in a crowd; ours treats a relationship as the atom. Close is a private app for two, built on daily rituals and a shared score, calm as paper. The List keeps the things so good they stop you mid-sentence. And Impossible Goals is for the ones you've no business chasing.
aurient
aurient.ai ↗When a team needs a head of marketing more than a marketing department, I embed as one, with my friend Emma. Strategy plus hands-on execution for high-integrity, high-velocity teams bringing nascent tech into the world: software, hardware, and the ephemeral in between.
how i work
I operate like a founder, whatever the title says. I'm allergic to doing things for the sake of doing them. I'm at my best taking something ambitious and half-formed and turning it into something real that people actually want to use.
I protect time for side quests with people I love, lately gathered under c-suite, a conglomerate in progress: home to pointless.vision, our eyewear division, and thecuttingroom.app, where weird little ideas become real.
a few things i've made
- Launched Zero, LayerZero's world-computer moment, live in NYC.
- Deployed tens of millions in grants to small businesses at Facebook.
- Helped bring a stealth blockchain into the world, and onto Fortune.
- Had my artwork shown in Times Square.
- Made explainer films, thrown events, and shipped side projects like badidea.horse.
say hello
If you're building something with a point of view, or you just want to think out loud, I'd genuinely love to hear from you. I'm always up for talking to people making warm software, and teams who could use a marketing brain for a while.